I read an article on VentureBeat about Google ‘looking to eat Apple inside out’. Things just got really interesting!
Apple has been mad at Google ever since Android was announced. Steve Jobs’s famous ‘thermonuclear was on Google’ statement was enough to prove the point. And then it just kept going. Apple began partnering with Bing (Microsoft! :O) for search and it was rumored they were going to do away with Google maps as well in their iOS devices. Apple’s WWDC 2012 proved the rumors to be correct as Apple unveiled its own mapping solution. While it’s certainly not going to be on par with Google’s maps, this is a big move by Apple.
So Google is screwed right? I mean, I wouldn’t blame them! Here’s why –
- Since Apple used to rely on Google maps API for their Maps app, they used to pay Google a lot of money for this service.
- When iOS developers wanted to use Google maps, Apple allowed them to do so free of cost and paid for it themselves.
That’s a lot of revenue considering how many iOS devices are out there – 365 million as of April 2012.
Google showcased the next generation of Google Maps a few days before WWDC. During the demo, the app crashed several times prompting many analysts to say that the app development had been rushed and that Google had panicked because of the rumors regarding Apple’s new map application. While they may have certainly rushed the app to make the announcement before Apple, I’m sure the guys at Mountain View were pretty calm. They knew what was coming soon – to an iOS device near you.
June 27, 2012. At the Google I/O event, the company announced that their new Google Drive app and the Chrome browser was coming to the iOS. In fact, the apps released today and have raced to the top spot on the App Store. Google is also planning to release a maps application for iOS.
While Apple may be the world’s biggest company and have a cult following, Google has become an integral part of our lives with the search engine and of course, Gmail. Even the most hardcore Apple fans use these services and so imagine an iPhone with 3-5 Google apps on the home screen! That’s certainly going to happen and Apple’s not going to like it one bit. I can almost see Larry Page make a troll face!